Head of Design crafting user-centered digital experiences and visual stories for global brands

Directing UX/UI strategy and execution across web, mobile and native app. Managing agency partnerships across Europe and key Asian markets, and embedding a data-driven culture through behavioral analytics, usability research and A/B testing.

• 2026Led the A/B testing program across global e-commerce, with ongoing impact on experience and conversion
• 2026Launch of the Digital Design System website
• 2025Launch of global e-commerce Moncler.com & new native app across international markets
• 2025Launch of redesigned platforms in China: JD, Tmall, WeChat

Built Moncler's UX/UI design team from the ground up, laying the foundations of digital design and bringing its processes, tooling and ways of working in-house.

• 2021Design and launch of new e-commerce website & native app
• 2019Accessibility project: WCAG 2.0 AA level achieved

Led a team of designers to create digital experiences, supporting the e-commerce team through a dedicated editorial plan and landing pages.

• 2017Design and launch of the new native app
• 2015Design and launch of the new website
• 2015Definition of the new digital design system

Designed websites and newsletter campaigns for a leading Italian communication agency. Clients included Illy, Lastminute, Breil, Ferragamo, Damiani and Nestlé.

• Landing page & newsletter design
• Infographics
• Social media campaigns

Designed digital campaigns, product landing pages, digital magazine content and product innovation for the fashion house.

• Landing pages & banner design
• E-commerce newsletters
• Brand identity for the editorial magazine Swide